When your account holders have payments due or an emergency occurs before their next deposit, where do they turn? If they don’t have access to another deposit account, a credit card or line of credit to cover an expense, overdraft privilege provides a fair and reliable safety net if they need it. Shouldn’t your financial institution be the resource your account holders can count on?

JMFA’s CEO John Cohron offers insights into the situations where overdraft privilege makes the most sense for consumers, the consequences of using riskier methods to obtain funds and what a responsible overdraft solution looks like.

Download the white paper to learn more about how to ensure your overdraft strategy optimizes consumer value.