Photo of John Cohron | JMFA

JOHN COHRON

As chief executive officer, John provides leadership, planning and oversight for the company. He joined JMFA in 2002. As executive vice president of operations and chief information officer, John was the principal advisor to the executive team and directly managed the company’s consulting operations group. He has been responsible for client relationships related to the […]

CUES LP Contact us

Our new brand, ADVANTAGE, powered by JMFA, is focused on creating strong partnerships with you. We have a 40-plus year history of providing premier consultation services to credit unions, and is one of the most trusted consultants for the industry. With this rebranding, we reaffirm our dedication to excellence and innovation in the ever-evolving financial […]

WP: How valuable is overdraft privilege to consumers?

How valuable is overdraft privilege to consumers? When a negative balance needs to be covered, overdraft privilege provides a number of benefits – beyond the obvious ones! When your account holders have payments due, or an emergency occurs before their next deposit, where do they turn? If they don’t have access to another deposit account, […]

JMFA Launches AI-Powered Tool to Help Financial Institutions Connect with Consumers

For Immediate Release Houston, TX – Today JMFA, a leading consulting company for community banks and credit unions, announced the launch of Advantage Intelligence, an AI-powered tool designed to help financial institutions create effective marketing content that resonates with their target audience. Advantage Intelligence uses machine learning algorithms to analyze social media trends and customer […]

business strategy

The Impact of Delaying an Overdraft Evaluation

Does a to-do list that never stops growing and a shortage of resources make it difficult to give your overdraft solution the proper attention? With heightened consumer service expectations, staffing challenges and increased scrutiny by Congress of programs that don’t provide clear communication or meet consumer needs, there couldn’t be a more important time for a thorough review of your program’s disclosures and procedures to avoid compliance risks, and more. Learn about the impact delaying an evaluation of your overdraft program has on your service and program results, as well as how to address the task with confidence.

How valuable is overdraft privilege to consumers?

When your account holders have payments due or an emergency occurs before their next deposit, where do they turn? If they don’t have access to another deposit account, a credit card or line of credit to cover an expense, overdraft privilege provides a fair and reliable safety net if they need it. Shouldn’t your financial […]