Tina has worked in client service/account management for over 20 years to help her clients with a vast array of projects on the direct mail and digital side. Her last 13 years have focused on working directly with financial institutions. At JMFA, she is continuing to work directly with clients to get their compliance notices sent out on timely basis, as well as helping them understand some of the nuances when it comes to mailing. Tina always tries to problem solve to find the most efficient method to send out their projects as well as making it easier for them.
Q&A WITH TINA FISHER
How do you approach your role at JMFA?
Though I have been in similar roles for many years, I am pretty new to working at JMFA. I am grateful to have the JMFA team behind me when it comes to helping my clients. We all have the same goal here—make it as easy as possible for our clients. I now have access to data that will help determine the optimal times to mail for my clients.
What do you find most rewarding about your role at JMFA?
The best rewards are when I am able to build a lasting relationship with a client. I am driven to be a resource, not just a vendor. Those relationships are so special to me and I take it to heart—so much so that anytime they have a project that is similar to what I have worked on with them in the past, they reach out to see if it’s something I can help them with. I want to help my clients in any way possible.
What does your workspace look like? (Are you into desk flare or like to keep it simple?)
Most of the time you can find a dog under my desk to keep my feet warm if I want it or not, and two big dogs sprawled out on the floor behind me. I hate to admit it but I do still have a monthly desk calendar to help keep me on task each day (very old school, I know) but other than that I try to stay as organized as possible.
What do you like to do when you aren't assisting our clients?
Spending time with my family, especially my 6 year old grandson whenever possible. He has a great imagination and we go on many adventures together, mostly walking among the dinosaurs while never leaving the backyard. (Usually the big cottonwood tree is the T-rex.) I also enjoy competing in Trail Rider Challenges on my horse Ricky. This year our entries have been virtual, but we still learned a lot and had fun doing it, competing with people as far away as Australia. I live on a small acreage and often I'm asked, "What kind of animals do you have?" Well currently I have 5 horses, 3 dogs, 5 cats and this year I have added 7 chickens. Taking care of all the animals keeps me very busy but I love it.
Can you tell us a little more about Trail Rider Challenges with your horse, Ricky?
Trail Rider Challenges are a very unique partnership between horse and the rider navigating many obstacles from a course map. We are judged on our performance for each obstacle based on the horse’s willingness and ability to maneuver the obstacle as well as the rider’s horsemanship. What I like about these challenges is that my horse and I are truly a team.
I love to have time to relax with my horses, too. That may be a simple ride on my acreage or visiting state parks that have equestrian trails and camp sites. There are some beautiful places here in Nebraska that are wonderful to experience on horseback. We don’t have the mountains or the beach, but it is quite peaceful and special in a different way. You get to see so much wildlife riding that you wouldn’t see otherwise.
What motivates you each day?
I once heard someone say, "be at least 1% better today than you were yesterday." That has really stuck with me, so each day, I try to come up with at least one thing to improve upon no matter how big or small—it all adds up!