In the Federal Reserve’s fifth annual Report on the Economic Well-Being of U.S. Households, released in early May, the number of Americans who say they are managing okay financially has increased from previous years since at least 2013. However, disparities in economic well-being still make it difficult for many families and individuals who lack financial stability.
According to the report, four in 10 adults would either not be able to cover an unexpected $400 expense; or would do so by selling something or borrowing the money. One-fifth of adults are not able to pay all of their current month’s bills in full, and over one-fourth of the respondents skipped necessary medical care last year because they couldn’t afford it.
While most Americans rely on their bank or credit union for financial services, the report revealed that many survey respondents either lack a traditional account or rely on alternative financial services as additional resources when they are short of funds. For some, obtaining approval for a new credit card application would be difficult.
So, when your account holders struggle to make ends meet at the end of the month or find themselves in unexpected financial situations, where do they turn for a safe, convenient and reliable solution with a reasonable fee to meet their short-term funding needs?
Transparent, consumer-focused service at a reasonable cost
Financial institutions that offer a fully disclosed overdraft program provide consumers with the choice of having their transactions covered to an established limit with their full knowledge of how the program works and how much the service costs.
Plus, account holders can always avoid additional overdraft charges by:
- opting out of the program;
- abstaining from making purchases that will incur an overdraft fee; or
- withdrawing one large check or ATM transaction instead of writing several smaller checks or making several smaller debit card purchases.
On the other hand, if an overdraft solution is undisclosed or overdraft limits are based on an unknown matrix, account holders can be blindsided by fees they aren’t expecting. This can lead to confusion for account holders who don’t understand their overdraft limit and frustration for frontline staff who have difficulty explaining the program effectively. This lack of transparency can also lead to greater risk for the institution from a compliance and litigation standpoint.
Short-term solution provides long-term financial stability
According to a study by The Consumer Financial Protection Bureau (recently renamed the Bureau of Consumer Financial Protection), most consumers who overdraw their accounts bring their accounts to a positive balance quickly – more than half become positive within three days; and more than 75 percent become positive within a week.
So other options, such as conventional or payday loans that require extensive documentation for approval, charge high-interest rates or include terms that extend the interest beyond the needed length of credit can be less convenient and more costly solutions for short-term needs.
Until you have an overdraft service that is disclosed, your employees can’t help a family that is trying to make ends meet; until you have a disclosed overdraft service, you don’t have an option for someone who has difficulty getting credit or does not want to go through the credit process. Everyone has occasional short-term financial needs. Your institution can deliver a much-needed service by providing a fully disclosed, fully optional overdraft privilege service to help your account holders’ when they need it most.
ABOUT JOHN M. FLOYD & ASSOCIATES (JMFA)
For the past 38 years
JMFA has been considered one of the most trusted names in the industry helping community banks and credit unions improve their performance and profitability. Whether it’s recovering lost revenue, uncovering savings opportunities, serving your account holders better, finding the perfect personnel
fit or delivering a 100% compliant courtesy pay program, JMFA has the right solutions to help you not only meet,
but exceed, your goals. We are proud to be a preferred provider among many industry groups. To learn more please contact your local representative
or call us at (800) 809-2307.