Four Letters. Infinite Potential.

Attract New Borrowers and Create Loyalty

Implement a proactive loan acquisition strategy

As the economy continues to recover and consumers begin to feel more certain about their finances, wouldn’t it be great if you knew the exact moment when your existing account holders and prospects were shopping for a new auto or mortgage loan so you could send them a compelling offer at just the right time? 

While predicting such trends has been difficult in the past, there are tools available to identify creditworthy loan prospects at the right time – just as they are entering the loan market. Consider implementing a loan program that accesses data from multiple credit reporting agencies.  A service like this, not only gives your financial institution the ability to identify existing account holders for cross-selling opportunities, you can also acquire new account holders.

An effective strategy should include: 
•   pre-screened lists of loan applicants;
•   a customized marketing campaign to target new auto and mortgage loan prospects, as well as refinance opportunities;
•   full direct mail services;
•   call center scripting for follow-up calls;
•   lead data processing and analysis to determine your ROI; and
•   full compliance with the Fair Credit Reporting Act.

Being able to strategically deliver a firm offer of credit at the very moment consumers may be considering offers from your competition is an efficient way to improve your lending program. 

JMFA now offers a turn-key loan program. For a free market assessment of new loan potential in your area, visit www.JMFA.com/ConsumerLoans.

account holder account holder retention account holder strategies account holder strategies; growth strategies; account holders announcement ATMs attracting talent Bank of Pacific banking services banks batching best practices board governance board member board of directors bottom line branch equipment branch profitability branding Bryan Hanks budget business culture business environment business practices business strategies career advice Case Study CEO onboarding CFPB Charles Shanley Cheryl Lawson Chris Karstens communications Compliance compliance examinations compliance risks Consumer FInancial Protection Bureau consumer protection contract negotiations Contract Optimizer Contract Renegotiations contract review contract staffing Contracts core processor contracts corporate culture corporate governance CPE credits credit card contracts credit cards credit unions Crissandra Fry CSS culture customer service cyber security Darin Byrd debit card contracts digital directors economy efficiency studies election employee employee retention employees EMV migration evaluation executive search expense management expense reduction expense studies expenses Federal Reserve Board fees financial services financial stability FinTech Floyd's Forum full disclosure Generating Income generating leads generation governance government hiring HR HR Consulting HR policies human capital human resources improved efficiencies income income enhancement interview strategies interview tips IT contracts Jan Southern Jennifer Peoples Jim Griffis JMFA Academy JMFA clients JMFA News job search John M. Floyd Keith Hughey Kelly Flynn Kim Kreps leaders leadership lending program Linda Meyer loans management Mark Roe marketing Midwest Region Millennial Millennials Missouri NCUA negotiating contracts Net Operating Analysis NOA Non-Interest Income Oliver Ireland onboarding Organizational Health outsourcing overdraft compliance overdraft coverage overdraft fees overdraft practices Overdraft Privilege overdraft program Overdraft programs overdraft protection programs overdraft service overdraft services overdraft strategy overdrafts Paul McFarland payday loans Pennsylvania performance improvement personnel planning Press Release Privilege Manager CRM process improvement product profitability Profitability Improvement project staffing Recruiting Recruitment Services recruitment strategies re-engineering regional director regulations regulators regulatory resolutions Retaining Employees revenue revenue enhancement Richard Miller ROI Ron Jennings savings senate service service agreements service delivery shareholders social media staff staff development staff spotlight staff training staffing staffing gaps staffing studies staffing study stakeholders Strategic Planning success factors Succession plan succession planning Susan Prell talent technology technology costs technology upgrades technology utilization temporary staff Tim Strandquist training trends UDAAP