800-809-2307
Four Letters. Infinite Potential.

Attract New Borrowers and Create Loyalty

Implement a proactive loan acquisition strategy

As the economy continues to recover and consumers begin to feel more certain about their finances, wouldn’t it be great if you knew the exact moment when your existing account holders and prospects were shopping for a new auto or mortgage loan so you could send them a compelling offer at just the right time? 

While predicting such trends has been difficult in the past, there are tools available to identify creditworthy loan prospects at the right time – just as they are entering the loan market. Consider implementing a loan program that accesses data from multiple credit reporting agencies.  A service like this, not only gives your financial institution the ability to identify existing account holders for cross-selling opportunities, you can also acquire new account holders.

An effective strategy should include: 
•   pre-screened lists of loan applicants;
•   a customized marketing campaign to target new auto and mortgage loan prospects, as well as refinance opportunities;
•   full direct mail services;
•   call center scripting for follow-up calls;
•   lead data processing and analysis to determine your ROI; and
•   full compliance with the Fair Credit Reporting Act.

Being able to strategically deliver a firm offer of credit at the very moment consumers may be considering offers from your competition is an efficient way to improve your lending program. 

JMFA now offers a turn-key loan program. For a free market assessment of new loan potential in your area, visit www.JMFA.com/ConsumerLoans.

 

2020 40 years Academy account holder account holder retention account holder strategies account holder strategies; growth strategies; account holders Advice Agreement analysis Analytics announcement Assistance ATMs Attendees attracting talent Automation B2B Balance Bank Bank of Pacific Banking banking services banks banks and credit unions batching Benefit best practices board governance board member board of directors bottom line branch equipment branch profitability branding Bryan Hanks budget bundling business business culture business environment business practices business processes business strategies career advice case studies Case Study CEO onboarding CFPB change Charles Shanley Cher Cheryl Lawson Choose Chris Karstens Classroom clients Cloud Cohron commitment Communication communications Competitive Complaint Compliance compliance examinations compliance risks compliant Consistency Consistent consultant consulting Consumer Consumer FInancial Protection Bureau consumer protection Consumers Contingency Contract Contract Analysis Contract Negotiation contract negotiations Contract Optimizer Contract Renegotiations contract review contract staffing Contracts Convenience core processor contracts Cornerstone Credit Union League corporate culture corporate governance CPE credits credit card contracts credit cards Credit Union credit unions Crissandra Fry CSS culture customer service cyber security Damian Darin Byrd Data database Deal debit card contracts Debt Decisions Dick Miller digital directors Disclosed discounts Discussion Dynamic economy Education efficiency studies election Emergency employee employee retention employees EMV migration evaluation Evolve executive search Expectations Expense expense management expense reduction expense studies expenses Experience Expert expert negotiations Experts Facilitators FastTrack Federal Reserve Board Feedback fees Financial Financial Institution financial institutions financial services financial stability FinTech Floyd's Forum Free Analysis full disclosure Fully Generating Income generating leads generation governance government Halloween Hammond hiring HKW Holiday Holidays HR HR Consulting HR policies Hubur human capital human resources Implementation improved efficiencies improved results Inc. income income enhancement Innovate Innovative interview strategies interview tips IT contracts Jai James Jan Southern Jennifer Peoples Jim Griffis JMFA JMFA Academy JMFA clients JMFA News JMFA Next Generation Overdraft Privilege job search John M. Floyd John M. Floyd & Associates Keith Hughey Kelly Flynn Kennedy Kim Kreps Lawyer