JMFA Academy Staff


At JMFA Academy, our team of experts share their extensive knowledge, experience and expertise with class attendees. They encourage conversation, collaboration and facilitate constructive Q/A so attendees leave with new ideas and inspiration they can put into practice at their financial institutions.

Damian Babineaux senior Relationship Manager

Damian has been overseeing JMFA clients’ needs and recommending successful solutions to them since 2013. He provides both on-site and remote consultation and analysis to maximize non-interest income potential and process efficiency utilizing a systematic approach. His leadership qualities and mind for data analytics have become a valuable resource for the JMFA Academy.

Damian brings a wealth of real-world industry experience to our company and clients, having worked at Whitney Bank in various roles for more than 18 years and Capital One Bank for two years before joining JMFA.

Cheryl Lawson Executive Vice President - Compliance

Cheryl joined JMFA in 2001, rising quickly from consultant to engagement manager to executive vice president of implementation. Today she serves as compliance liaison for overdraft privilege and other profitability programs, ensuring the fulfillment of all regulatory requirements. Her responsibilities also include high-level sales support and administration for financial institutions. Cheryl is also a sought-after authority for compliance issues related to overdraft programs. She continues to be invited to speak at numerous industry events.

Cheryl’s impressive background includes more than 30 years of experience in global information technology and financial operations, as well as consulting, communications, training and project management. Prior to joining JMFA, she was a managing consultant for DA Consulting Group, Inc. in Chicago and Houston, where she was credited with saving the firm some $10 million through high-efficiency technology strategies. Previous positions include IBM systems engineer, international MIS trainer for Chase Manhattan, director of communications for Bankers Trust Company of New York, and CEO of a start-up providing nonprofit organizations with automation solutions. The Houston native earned her bachelor’s in English from Carnegie-Mellon University, followed by an MBA from Rice University.

Jennifer Peoples director of implementation 

Jennifer joined JMFA in 2001 as an engagement consultant, becoming an engagement manager along the way before settling into her current role. She and her team ensure that the program recommendations made to clients are implemented on time while adhering to compliance standards. Her attention to details — and ability to keep up with them — ensures accuracy, consistency, and efficiency on every project. Whether it’s training staff in using software, managing documentation and training materials, assisting with modification and testing of core processor settings, or improving processes, Jennifer has a positive impact on a client’s bottom line. Her experience and knowledge has made her an excellent facilitator and resource for the JMFA Academy.

Prior to joining the JMFA team, Jennifer spent seven years honing her skills as a project manager for a firm that provided consulting in global information technology, financial operations, business process re engineering, and training.

Hubur Barnett Client Trainer

Hubur has 20 years of experience in the areas of corporate facilitation and training, serving as a client trainer for JMFA OVERDRAFT PRIVILEGE® since 2013. Currently, he is one of the lead trainers for the JMFA Academy programs offered to JMFA clients. His areas of expertise include leadership development, presentation skills, learning management systems, new-hire orientations, sales and customer service training, webinars, assessments, and evaluations.

In addition to financial services, Hubur has training experience in the health, manufacturing and retail industries, as well as the military. Prior to JMFA, Hubur was responsible for a 25 percent increase in productivity and financial growth by facilitating 134 leadership classes in a single year, which had a direct impact in the retail division of Flextronics. Currently, he conducts training classes and performs health fairs for a health services company (ACI Specialty Inc.) that specializes in employee assistance programs for health group organizations. He also served in the United States Army as a sergeant and as an advanced individual training (AIT) instructor in the areas of missile defense and telecommunications.

Hubur received a Bachelor of Science degree in business management from the University of Phoenix and a Master of Business Administration (MBA) degree with a specialization in organizational leadership and development from Ashford University. He is certified in Development Dimensions International (DDI).



For more information, to provide feedback or if you have questions, please contact Melanie Swift at 832-390-2192 or email her.