JMFA Account AcquisitionSM is more than a marketing campaign. It’s a long-term retail growth strategy with a proven success record. Combined with JMFA OVERDRAFT PRIVILEGE®, it will substantially grow your accountholder base while significantly increasing fee income per account. The process is simple, yet effective:
Target the transition market. Of all account holders, 16-26% are in transition. We target this segment multiple times a year with effective, consistent marketing.
Apply the tools. JMFA employs a variety—incentive plans, promotions, signage, direct marketing, even word of mouth.
Capture the relationship. Once you have established the primary relationship—typically a checking/share draft account—we help you cross-sell other services.
Targeted Analysis. On a regular basis, we analyze response trends and refine prospects to maximize efficiency. We’ve even developed an exclusive tracking method for postal carrier routes to measure the lift from new accounts.
Sales Training. From direct mail components to handling objections, we train your staff on all aspects of JMFA Account AcquisitionSM as well as the finer points of cross-selling.
