By Richard Miller
Executive Vice President
Surprises in business are often undesirable and can lead to frustration for the customer. To prevent such instances, banks and credit unions should strive to offer programs, such as fully-disclosed overdraft program, that feature consistency and transparency. By treating a broad account holder base fairly— and not a select group greedily— it inspires a culture that encourages, rather than discourages, the use of a valuable service should they need it. Learn how you can achieve both your income and account holder satisfaction goals.